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Michael A. Bassik is Founder & CEO of Axel Solutions, LLC, a media and technology consultancy and incubator with offices in New York and Washington, DC.

Bassik brings more than two decades of experience as a leading agency executive, digital strategist and media entrepreneur, amassing agency leadership experience at both MDC Partners (Stagwell) and WPP. He is currently CEO of Optimal, an award-winning digital and performance marketing firm, where he directs the strategy, operations, marketing, and growth.

Michael is also co-founder of DSPolitical, a leading political media and technology company, and Brooklyn Magazine, a digital culture and community publication.

A frequent commentator on technology and media trends, Michael is a regular lecturer at the University of Pennsylvania and at the School of Media Management at The New School. He was previously named one of Advertising Age’s “40 Under 40” and PRWeek’s “40 Under 40.”

Michael serves as Chairman of Civic Hall, a non-profit organization that advances the use of technology for the public good, and as Co-Chair of UJA-Federation of New York’s Marketing and Communications Council. He is a Member of the National Advertising Review Board and serves on the advisory boards of Environmental Defense Fund and influencer marketing company, Markerly.

Michael is a graduate of the University of Pennsylvania and American University’s Washington College of Law.

Optimal

Optimal is the industry's mission critical performance marketing partner, inspiring audience action with a data-driven, strategic, dynamic approach and zero compromises. Optimal’s proprietary data, groundbreaking technology, and innovative media solutions deliver game-changing results for brands, companies, and causes.

DSPolitical

DSPolitical is the nation’s leading voter targeted digital media and technology company exclusively for Democratic campaigns and progressive causes.

Brooklyn Magazine

Brooklyn Magazine explores New York’s most populous borough through the lens of culture, community, commerce, arts and leisure. There are a lot of little Brooklyns, and we are all a little Brooklyn.

UNTU

UNTU combines the highest quality data and inventory to deliver the most effective digital media solutions for healthcare brands. Our permissioned data is both HIPAA and NAI-compliant, enabling us to provide the most accurate and privacy safe capabilities available.